Facebook starts its facial recognition push to Europeans

 

Facebook users in Europe are reporting that the company has started giving them the option to turn on its controversial facial recognition technology.

Jimmy Nsubuga, a journalist at Metro, is among several European Facebook users who have reporting getting notifications asking if they want to turn on face recognition technology.

  

Facebook has previously said an opt-in option would be pushed out to all European users, and also globally, as part of changes to its T&Cs and consent flow.

In Europe the company is hoping to convince users to voluntarily allow it to deploy the privacy-hostile tech — which was turned off in the bloc after regulatory pressure, back in 2012, when Facebook began using facial recognition to offer features such as automatically tagging users in photo uploads.

  1. But under impending changes to its T&Cs — ostensibly to comply with the EU’s incoming GDPR data protection standard — the company has crafted a manipulative consent flow that tries to sell people on giving it their data; including filling in its own facial recognition blanks by convincing Europeans to agree to it grabbing and using their biometric data after all.

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