Facebook users in Europe are reporting that the company has started giving them the option to turn on its controversial facial recognition technology.
Jimmy Nsubuga, a journalist at Metro, is among several European Facebook users who have reporting getting notifications asking if they want to turn on face recognition technology.
Facebook has previously said an opt-in option would be pushed out to all European users, and also globally, as part of changes to its T&Cs and consent flow.
In Europe the company is hoping to convince users to voluntarily allow it to deploy the privacy-hostile tech — which was turned off in the bloc after regulatory pressure, back in 2012, when Facebook began using facial recognition to offer features such as automatically tagging users in photo uploads.
- But under impending changes to its T&Cs — ostensibly to comply with the EU’s incoming GDPR data protection standard — the company has crafted a manipulative consent flow that tries to sell people on giving it their data; including filling in its own facial recognition blanks by convincing Europeans to agree to it grabbing and using their biometric data after all.